OUGD504- Stock Research

Paper Types

- Coated
-This type of paper, as the name suggests, has a coating usually of china clay, which gives it a smooth finish. --Coated paper is available in a gloss, silk (satin) or matte finish. 

-It is usually used for projects that require a fine finish. Most leaflets and glossy magazines are printed on coated paper.

- Uncoated
-Uncoated paper doesn't have any coating and is therefore not as smooth as coated. 

-Used mainly for laser printers and photocopiers, as well as most business stationery. 

-Many brochures and some catalogues do use uncoated paper too. 

-Available in bond (common), wove (premium) or laid (textured).

Colours can vary drastically between printing on coated or uncoated paper. The colours you see on your computer screen may not look as you intended once printed onto paper. This is particularly true when printing onto uncoated paper as the ink tends to 'soak' into this more. So colours can look more dull or flat than when it is printed on coated. A 'paper-correct' proof should be printed if you are worried how colours will reproduce.

Paper thickness

-Paper weight or density is measured in grams per square metre (g/m²). 

-However, the unit symbol used is gsm, with 80gsm typically being used for office paper. 

-The higher the "weight" the thicker or more dense the paper, so 300gsm becomes card and is used for products such as invitations or business cards.

When it comes to printing one of the first thing you need to decide is which paper type you choose. The thickness of the paper is quite important. Thicker paper is more durable, conveys different message and of course in most cases more expensive. To find an optimum solution look at the list of the general usage of different paper density:

90 – 100 gsm – used for stationery, text for magazines and booklets, flyers and brochures.

120 -170 gsm – used for text for booklets, flyers and brochures. The heavier the weight, the more “upmarket” the feel.

200 – 250 gsm – ideal for magazine and booklet covers

280 – 420 gsm – used for cards of all sorts and book and booklet covers.

Lamination / Celloglazing

Lamination offers a substantial protection to your printed materials. It’s waterproof and makes the paper more durable. As a finishing option you can choose from matt or gloss celloglazing to give your designed cards or brochures something extra.

Premium Textured and Metallic Papers

For your printing products you can choose from a wide selection of specialty papers to give that extra something to your printed collaterals.

Linen paper stock - This is a sensible paper characterised by a subtle, calm grid woven fabric pattern, and the material has a sturdy surface with a soft colour.Tant paper stock - Unevenly embossed – only front side

Nouveau paper stock – Neat, warm, and simple looking

Silky Matte paper stock - bright white surface, excellent colour results, excellent text legibility

Particles paper stock - Natural heavy environmental friendly paper, antique and lightly textured

Vintage Craft paper stock - Natural heavy environmental friendly paper, antique and lightly textured

Star Dream paper stock - Metallic glitter two-sided coating, elegant and luxurious look.

Star Gold paper stock - Gold glitter pattern with metallic and pearlescent two-sided coating.

Light Gold paper stock - balance of soft gold and pearl. Metallic light gold with gold shimmer.

Light Silver paper stock - Quality smooth uncoated with subtle silver glitter.

Chameleon paper stock – The sublte metallic colour changes depending on the angle of the light.

Concept paper stock - Mystic metallic feel.