OUGD504- External Printing Primary Research

I looked into getting my book Screen printed at Dots Printhuas. I went down to the studio to find out costings. Because I could only get the stock in A3 it meant they would have to pull each page separately using one screen for each page. This meant the cost would be 10 pound for each page with 4 pound set up fee for the screen. The overall costing would be way too much so I had to decide to print my booklet digitally to control cost. However It was good to go and see the facility and is an option in the future if I need to print in bulk.

OUGD501- What is Research Lecture Notes

Research is a legally of the age of enlightenment
Process of Rationality and reason 

Period in 18th century 
Science and philosophical thinking made leaps and bounds

Secularisation 

Research as applied to the sciences is what people really mean 

logical reasoned approach 

Scientism 
the prevailing of understanding the scientific above all else

Until late 20th contrary art and design wasn't degree worthy

Art and design is seen as not scientific research by some universities 

To be granted a BA degree you have to evidence that you are researching in ways of academia recognises research 


1959
C.P.Snow
Famous scientist 
Two cultures book
he says the art and sciences are two different things

Positivism
ideas of research should always lead to positive knowable outcomes
Facts 
Separation of fact from value
Objectivity 
Measurement rather than arguing 
The facts speak for themselves 
Causation
Control of variables 

Approaches to research: 
empiricism
quantitative 
-leads to number
qualitative
-verbal interaction 
subjectivism 
-opinions


Action Research 

Methodology 

Approach to working 

proceeding about something in a systematic or logical manner

Some methodologies

historical 

sociological 

semiotic

communication

theory

postcolonial

pyschoanalysis

postmodernist

discourse analysis

marxism

feminism

queer theory

gender studies

.........

Epistemology

ways of thinking about and selecting different ways of approaching a subject

The Hermeneutic Circle 

Developed by Heidegger

Process designed to clarify an experience and assign meaning to it

This is aided by the hermeneutic circle which involves looking at different perspectives on events and relating individual components 

Ricoeur; the conflict of interpretation 

Three overlapping levels of interpretation 

-behind the text

-in.through the text

-in front of the text

who are you working for

professional context

specific organisation

tone of voice

challenge existing knowledge?

Research is a constant dynamic process 

OUGD504- Japanese Design Research

I wanted to have a look at some Japanese design to get some ideas of how I could brand the restaurant. 

I like the traditional look to this design. I could create something similar using a stamp to apply the branding to different material. 

I think the black and red work well together to create a contemporary design. I think my design will work best with a limited colour palette. The red can also relate to the Japanese flag.

I like how the type is vertically arranged. This could work well when thinking of application to banners and restaurant interior.

I could use the Japanese letterforms to mimic English letterforms.

I like how the counters are filled in this type.

This logo uses type as image which was my initial thought to incorporate the typographical element to the restaurant.

I like the worn effect in this logo, it communicates authenticity.

This style relates more to calligraphy and the handmade. 

I like how this image uses English letterforms with Japanese characteristics.

This design is more clinical which I like. I has a young, trendy contemporary feel which fits the target audience I am wanting to attract.

This design caught my eye because of the colours. The blue works well with the black.

Here I like the use of negative space, I think i will need to use this technique in my design if I use type as image.

I  like the illustrative style of these designs. I think the bold lines stand out and add impact.

Again, the hand made, scratchy style seems to be a recurring theme with Japanese design. I like how it looks so this could be the way to go when thinking of printing etc...

This design stood out because of the block style font. Its really bold and eye catching. It reminds me off food an a stick as well.

I came across these design which made me think about print application and things I could propose.

OUGD504- Japanese Restaurant Research

As my restaurant is going to sell Japanese food I wanted to research into Japanese dinning culture to see if I can incorporate any traditions for a unique experience.


Dining

As soon as guests are seated in a Japanese restaurant, they are handed a wet towel (oshibori), which is invitingly hot in winter and cold in summer. 
The towel is for wiping hands.

'I could create my own towels with the identity of the restaurant on it.'

Diners in Japanese restaurants are also given chopsticks, which are no longer the anomaly they once were due to the growing popularity of Asian cuisine around the globe. There are, however, some rules of etiquette involving chopsticks: Never stick chopsticks vertically into a bowl of rice and leave them there and never pass anything from chopstick to chopstick - both have associations with death.

'Chopsticks are another possibility for my printed material.'

Other rules of dining etiquette: Japanese soup is sipped directly from the bowl instead of with a spoon; and one should never fill one’s own glass from a communal bottle of wine or sake. Rather, the diner should wait until someone notices his cup needs refilling and should then hold it up to make pouring easier. That diner should then reciprocate by filling the other diner’s glass. If a glass is full when offered something more to drink, it’s customary to drink as much of it as possible before holding out the cup to receive more.

Possible printed material:
-noodle bowl
-water bottle
-sake bottle
-cups/glasses

Finally, it’s considered perfectly good manners to slurp noodles; it’s a sign of a good appetite and an appreciation of the meal. However, it is not considered good manners to walk down a street eating or drinking.


Restaurant/Bar

An Izakaya is a common Japanese bar/restaurant that is often found in cosmopolitan areas for after-work relaxation and an opportunity to unwind after a busy day. 

These restaurants are often informal and have a very relaxed and friendly atmosphere. Izakaya restaurants all have a multi-faceted menu and offer many types of food such as sashimi, tempura and yakitori; all appetizing dishes which go well with the alcohol served such as beer, sake and shochu.

'Izakaya could be a possible name for the restaurant.'
Possible food that could be sold:
-Sashimi
-Tempura
-Yakitori


Chopsticks

Many Japanese restaurants will provide a chopstick holder. When you are not using your chopsticks place them on the holder. If the chopsticks are disposable you will not be given a holder. However, you can make one from the wrapper of the chopsticks. Chopsticks should never be placed upright in your rice as this resembles a ceremony performed at funerals in Japan. 

'A chopstick holder could be a nice little printed delivery.'


Sushi

Sushi is the most famous Japanese dish outside of Japan, and one of the most popular dishes among the Japanese themselves. In Japan, sushi is usually enjoyed on special occasions, such as a celebration.

During the Edo period, "sushi" refered to pickled fish preserved in vinegar. Nowadays sushi can be defined as a dish containing rice which has been prepared with sushi vinegar. There are many different types of sushi. Some popular ones are:

Sashimi

Sashimi is thinly sliced, raw seafood. Many different kinds of fresh fish and seafood are served raw in theJapanese cuisine. Sashimi, while similar to sushi, is distinct for its absence of vinigered rice. When slices of fish are served on top of a small ball of rice, it is called nigiri zushi.

Sashimi is usually beautifully arranged and served on top of shredded daikon and shiso leaves. The sashimi pieces are dipped into a dish of soya sauce before being eaten. The daikon and shiso can also be dipped in soya sauce and eaten; both have a fresh, minty taste. Depending on the kind of sashimi, wasabi or ground ginger may accompany the dish and be added to the sashimi as a condiment.

Some of the most popular kinds of sashimi are:
Maguro: Tuna
Toro: Fatty Tuna
Ebi: Prawn
Saba: Mackerel
Ika: Squid
Tako: Octopus

Tempura 

Tempura are battered and deep-fried vegetables, seafood, and so on. They are best served hot with tempura dipping sauce or salt. Grated daikon radish is a common condiment to put in the sauce.

Yakitori

The term "yakitori" can also refer to skewered food in general. Kushiyaki (skewer grilled), is a formal term that encompasses both poultry and non-poultry items, skewered and grilled. Both yakitori and kushiyaki mean the same, so the terms are used interchangeably in Japanese society.

Yakitori-ya are traditionally small restaurants or stands that grill yakitori to order over charcoal, to be consumed alongside alcoholic beverages (usually beer or shochu) in the evening. These establishments are known for their informal and convivial atmospheres, and are popular gathering places particularly for young people and office workers on their way home. In some parts of Japan, large numbers of yakitori-ya can sometimes be found clustered together in one street or alley. Tokyo's Omoide-yokocho in Shinjuku is one particularly famous example.

'I could create a small bar that has yakitori made to order while people socialise and have a drink. This could be a selling point as it could be a good meeting place for young people to have a small bite to eat at the start of there night to line the stomach without overeating.'

Tokyo's Omoide-yokocho in Shinjuku

This image really stood out to me. I like the quirky and clustered look with the compact building that communicates a place of gathering, a real communal place for people to go and socialise.

OUGD501- Subculture and Style Lecture Notes

Dogtown and Z boys (2001)

Skater Peggy Oki

Boys and girls wear the same clothes

Ian Borden 'Performing the City'

Urban street skating is more political the 1970's skateboarding' use of terrains

Challenge original use of a space e.g.. safety rails

South bank closure threat to skaters

Henry Edwards

street skating is about creative expression

Lords of Dgtown (2005)

Parkour/Free-running

About creating use of the city and buildings

Jump London (2005

Nancy McDonald The Graffiti Subculture


Black graffiti writer Prime

Miss Van

Swoon

Mod Girl 
Girls wearing the same shirts as the boys
had money for socialising




Quadrophenia (1979)

Hebdige outlines the hierarchy within the mod subculture 


Hippy girl
-late 60s early 70s
-middle class girl
bad hippy/good hippy
-ideas of punishment for female rebellion
-feminism being born


Riot Grrrl- mid 1990s onwards
-underground punk movement
Bands 
-politically driven
-music is the experience of playing not how good you are


What makes this a true subculture?
-Zines revived from punk ethic

Grunge 
-style without the subculture

Spice Girls
-no empowerment for young women as there is nothing but noise reduction of young women to cartoon representations

Dick Hebridge Subculture: the meaning of style
-subcultures represent noise as opposed to sound

The commodity form
-subculture signs like dress styles and music are turned into mass produced objects
-eg clothing, ripped clothes is an anarchic anti-fashion statement
-become mass produced with rips as part of the design

A threat to the family?
-Punks and Mothers 
-non political threat 

Zandra Rhodes act White Gold Diamond Safety Pin Brooch
- punks challenge the use by piercing skin and clothes

21st century demonisation
-Style provokes a response
-ridiculed articles that define subcultures as social problems

Bricolage: Edwardian Style- Saville Row-Teddy Boy

Roger Mayne (1956)
-Teddy boy culture was an escape from the family

Chris Steele-Perkins the Teds (1979)

Racists give Nazi salute in London 1980

Gavin Watson Skins (1980s)

This is England (2006) Shane Meadows
-political influence in the skin head culture
-representation of other

Post subcultures?
-becoming difficult to pin point what a subculture means