Visual Aesthetic
We were asked to bring in three examples of type, image and type and image, three we liked and three we disliked. We went round the group explaining why we had chosen the examples we brought in.
Like
Dislike
Next we had to write a list of descriptive words that can describe the visual aesthetic.
Like
- Contrast
- Vivid
- Harmony
- Clean
- Calming
- Structured
- Simple
- Legible
- Geometric
- Powerful
- Modernist
- Sophisticated
- Balanced
- Professional
- Striking
- Intricate
- Crisp
Dislike
- Sickly
- Crude
- Rough
- Clashing
- Busy
- Cheap
- Tacky
- Generic
- Cluttered
- Overpowering
- Messy
- Unclear
- Illegible
- Overworked
- Chaotic
Fred asked us to chose from the three images, one we liked, one we disliked and one more from either category. We had to write five words that described the aesthetic within a short time limit.
We then swapped our images with someone within the group and repeated the process. We compared our answers afterwards and discovered they were pretty similar.
As a pair we had to discuss and agree on ten aesthetic rules that make good graphic design.Ours were as follows:
10 Aesthetic Rules
- A limited colour pallet consisting of two to three colours
- A Clear message
- It has to be legible
- Must be well structured
- Keep it simple
- Powerful visual impact
- Well balanced (colour layout etc)
- A maximum of three fonts
- Finished to a professional standard
- Must be crisp/clean
We were asked to individually chose three rules that we felt were the most important.
I chose:
1.
5.
10.
1. A limited colour pallet consisting of two to three colours
The aesthetic relationship between the images is the use of geometric forms with a balanced colour scheme.
(non-graphic design based)
5. Keep it simple
The aesthetic relationship between the three images is the use of sans-serif fonts and use of negative space.
10. Must be crisp/clean
The aesthetic relationship between the three images is the use of negative space and simplicity.
10.
1. A limited colour pallet consisting of two to three colours
The aesthetic relationship between the images is the use of geometric forms with a balanced colour scheme.
(non-graphic design based)
The aesthetic relationship between the three images is the use of sans-serif fonts and use of negative space.
(non-graphic design based)
The aesthetic relationship between the three images is the use of negative space and simplicity.
(non-graphic design based)
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