Monday, 6 May 2013

OUGD401- Studio Brief 1 Context and Chronologies- Essay


Focusing on specific examples, describe the way that Modernist Art and Design was a response to the forces of Modernity?


From the beginning, Modernism had the urgency of Utopianism: to make the world a better place by design.’ (Massimo Vignelli, 1991)

To begin writing about modernist art and design, it is necessary to define exactly what the notion of modernism means. Although partially subjective, in its broadest sense, modernism is a set of cultural tendencies and movements, especially within the arts, that occurred between the years 1750 and 1950. Focusing on the early nineteen hundreds in particular, throughout this time the idea of progression proliferated and was inextricably linked to the process of industrialization and urbanization. The west as a whole, relished the rapid growth of cities, modern industrial society and the development of technologies that before seemed ludicrous. ‘We must press forward to find out best. There are no limits to future abilities, just limits to what we can do now. We simply must keep shining the light of knowledge on the darkness of ignorance, until we find our best.’ (Will, J. 2002, p124) Modernists embraced social morality, truth in design, new and emerging technologies, function and progress.

Other cultural commentators have described Modernism as a philosophy; a socially progressive thought process that puts human beings back at the ‘centre of the stage.’ Human beings regained the power to create, improve and reshape their environment. This came in many forms. With the aid of practical experimentation, advancements in scientific knowledge and technology were plain to see and as with nearly all art and design of this time, a re-examination of every aspect of existence from commerce to philosophy was underway. The main aim of this was to find ways in which progress was being hindered and replacing it with new ways of reaching the same end. Passuth wrote in her essay Debut of Laszlo Moholy-Nagy, ‘the turbulent events at the end of the 1910’s led many European artists to orientate their efforts towards constructing a new and better society. Though the visual language of earlier Avant-guard movements were reworked, they moved away from futurist extremism and Dada raillery. ‘Art for arts sake’ was thrown overboard; artists wanted their art to be useful.’ (1999) Massimo Vignelli confirms this in his essay Long Live Modernism, stating ‘modernism was and still is the search for truth, the search for integrity, the search for cultural stimulation and enrichment of the mind. Modernism was never a style, but an attitude.’ (1991)

Europe in the nineteenth century was subjected to the modernizing forces that came to dominate society at that time. The political systems promoted economical exchange to such an extent it become global. This capitalist regime used new technologies and rationalized management to introduce mass production. Day to day life became marginalized as traditional values were dismissed, to be replaced by a popular culture that was highly consumer focused. It was in the early nineteenth century that the artist Laszlo Moholy-Nagy arrived in central Europe, drawn here by the art produced in cities such as Berlin, he would go on to take inspiration from Germany’s highly developed technology and print industries.  Petra Kayser states in her essay Constructivism and the Machine Aesthetic, “Moholy-Nagy promoted the unity of art and technology, and explored new techniques in the production of images.’(2000, p163) This can clearly be seen in his Light Space Modulator, (figure 1) made specifically to experiment with light projection, a technique indicative of the progressive and technologically focused modernist era.

The terms ‘modern movement’ and ‘international style’ are still widely perceived to refer to the architecture of simple, geometric forms and plain, undecorated surfaces that are free of historical styles.’ (Koehler, K, p146)

With the focus on drawing and emphasis on perfecting form, architects became frustrated with the professionalization that began in the Renaissance, but reached its height in the nineteenth century. As a response to the changing environment, by the end of the century, architects had begun to look for ways to make their work more responsive to life around them. To escape the rigid set of standards and forms, along with artists and designers of the time, those architects who wanted to create a modern architecture rewrote their own standards. To influence the development of their designs, they looked towards areas outside of architecture, such as functional preferences and construction technologies. Marcel Breuer, 1924, designed a model for a project for an apartment house (figure 2) that challenged, rather than avoided reality. In his essay Architecture, Building, and the Bauhaus, Wallis Miller states, ‘Breuer’s design did not simply ignore existing technology and conditions of practice, but anticipated what might- or should- emerge in the future.’ (2006, p78) However, a contradictory example of this is the Bauhaus building itself. From an aesthetic point of view, the grand features and use of modern materials would suggest its technologically advanced, but in terms of building technology, it seems to lack practical adeptness, in indulgence of its scientific appearance. In his essay The Bauhaus and the World of Technology - Work on industrial culture, Christoph Asendorf states, ‘the workshop wing, where the heart of modernism beat, could scarcely be heated in winter and was intolerably hot in summer, thanks to its new-style glass curtain-wall. Before long, there were also complaints about the poor acoustics. Evidently no effort was made to solve these problems. In the Dessau building practical efficiency was neglected in favour of the purity and smoothness of its technological appearance.’ (2006, p80)

“From the dream of a new community centred on building “cathedrals of socialism” to the search for an expressionist “new man”; from the goal of uniting “art and techniques” by producing well designed goods for the modern mass to the attempt to “put life in order”. (J. Schwartz, F, 2006, p115)

This desire to produce well design goods for the modernist mass can be seen in objects such as tea caddies, dishes, pots, ashtrays, coffee and tea services and lamps. A famous creation of this can be seen in Wilhelm Wagenfeld’s Lamp Thus, 1924 (figure 3). The table lamp clearly illustrates the exposure of function in every part, a forceful use of industrial materials, and an aesthetic of simple form and harmony. Wagenfeld described the lamp as, ‘a model for machine mass-production - achieved in its form both maximum simplicity and, in terms of time and materials, greatest economy.’ (2006, p78) However, at the same time, institutions such as the Bauhaus, who although were forward thinking, could be considered an insular elite. The Building itself was bespoke and highly revered by the design community. In her essay Bauhaus Objects, Bauhaus Visions, Karen Koehler states, ‘the Bauhaus was not a style – it was a place where some of the most important artists taught and studied.’ (2000, p113)

The persisting impact of the Bauhaus can be seen in the abstraction characteristics of the works of art created by the students and teachers at the Bauhaus, they still appear to represent rationalization implicit in industrialization, which is a central fact of modernity. In 1923 the institute started to focus more towards industrial rather than craft production. Walter Gropius recognized the importance of mass production and wanted to apply this new philosophy to the pottery workshop at the Bauhaus. On 5 April 1923, Gropius wrote to the head of the pottery workshop: “Yesterday I had a look at your many new pots. Almost all of them are unique, unrepeatable; it would be positively wrong not to look for ways of making the hard work that has gone into them accessible to large numbers of people. We must find ways of duplicating some of the articles with the help of machines.” (1923, p70)  An example of this philosophy can be seen in the work of Theodor Bogler. The Combination Teapot, 1923, (figure 4) was produced in several versions, with differing lids and handles. The distinct parts could be combined variously to create different products; this meant they could appeal to the modern mass.

Throughout the nineteenth century visual imagery was mass-produced and escalated throughout city spaces and in the expanding variety of communicative media. In terms of visual images, international, national, regional, and local cultures increasingly defined themselves, as did political parties and urban subcultures. Modernity and its primary vehicles; advertising, entertainment, propaganda and fashion were an imagery that celebrated the mass production process. Berlin was one of the cities that quickly became a hub for artists, writers and people of ambition. Social change and personal liberation brought about by modernity was embraced within the city. However these agendas could be considered as negative and destructive forces influencing the art and design at the time. This couldn’t be clearer than in Fritz Lang’s film Metropolis, 1927. Metropolis depicts both a Utopian and Dystopian city that ultimately illustrates ‘a terrifying machine founded on greed and as the cause of the repression of human individuality.’ (Finch, M, p195)   

A further example of this is the lively figuration practiced by the Brucke artists that moved to Berlin in 1911. Originally the artists concentrated on the energetic street life in Dresden where they were based, depicting colourful city entertainment, such as the circus, cabaret and vaudeville. However, once confronted with the reality of big city life, their paintings depicted the simmering, destructive forces that came as a result of modernity. Jill Lloyd states this in her essay German Expressionism, Apocalypse, War and Revolution, ‘In comparison to the elegant Baroque city of Dresden, Berlin was a fast-developing modern metropolis, undergoing an explosion of modernization and industrialization that eventually transformed it into the third-largest city in the world. Ernst Ludwig Kirchner’s sequence of Berlin street scenes, including Five women on the street, 1913, (figure 5) which show prostitutes stalking the city streets, chronicle the artist’s response to the alienation and fragmentation associated with big-city life.’ (2000, p33)

For some of Berlin’s inhabitants in the 1920s, afforded a prosperous lifestyle. However, the large influx of citizens within the metropolis resulted in wide spread poverty and social alienation. This coincided with the increasing political and economic instability. Using the visual language of new photography, artists began to experiment with composition to convey a vivid and creative representation of the consequences of modernity. One artist that observed these darker aspects of city life, the effects of homelessness and unemployment was Margaret Michaelis. She had moved from Vienna to Berlin in the late 1920s and was confronted by the effects of the metropolis. Michaelis’s photograph ‘Column with Posters’ (figure 6) cleverly illustrates the struggle for survival going on at the time by experimenting with perspective. ‘Michaelis has used the sharp angle of the composition to draw our attention to a small, handwritten note adhered to the pillar. The note reads ‘Notruf!’ (Emergency!) It is a plea for help and food - a stark reminder of the darker aspects of city life and the tragic state of poverty in the metropolis.’ (Finch, M, p196)

‘The true artist is the grindstone of the senses; he sharpens eyes, mind, and feeling; he interprets ideas and concepts through his own media.’ (Laszlo Moholy-Nagy, 1947)

The underlying themes of all of Moholy-Nagy’s works were in his ideas about space and time and the impact this could have on the world in which he lived. He believed mankind was heading towards a more frantic way of life that would induce a greater kinetic relationship to space and time. His awareness of these forces that would come to define everyday existence enabled him to explore his progressive ideas in much greater detail. Dianne Kirkpatrick describes these ideas eloquently in her essay ‘Time and Space in the Work of Laszlo Moholy-Nagy,’ stating that Nagy promoted through his work, ‘the relativity of motion and its measurement, integration, the simultaneous grasp of the inside and outside and the revelation of the structure instead of the facade.’ (1988, p63) Kirkpatrick goes on to say that ‘for Moholy, it was the artist who would create the visual works that could train people to experience the world in this new way.’ (1988, p64) Throughout his career, Moholy-Nagy thought a lot about the kind of art that would be the most appropriate for the time in which he lived. He wanted to create a new vision concerning materials, energies, tensions, and their social implications. These ideas become visible to an observer when his art is viewed in the context of the concepts he sought to express.

The modernist era was defined by transition and the culture was in a constant state of flux. New ideas about lifestyles and art and design were being formed by the masses and Moholy-Nagy put the artist at the forefront of the stage. He believed, like other artists of the time, that they had the power to influence these ideas at a fundamental level, if they found a voice. On the 31st December 1936, Walter Gropius, the founder of the Bauhaus, put on a one-man exhibition for Maholy-Nagy in which he could showcase his new vision of space and time within painting. Building from his elementary beginnings founded on light and exploring the inherent, expressive properties of materials and media, he was able to develop experimental and progressive techniques across a multitude of platforms that included the interrelationship of ‘experimental painting, sculpture, photography (camera, photogram, and photoplastic), film, theatre design, product design, typography and exhibition design, and frequently published his evolving views.’ (Senter. T, A, 2006, p85)

As discussed before, and to extend the discourse, Laszlo Moholy-Nagy worked on his kinetic sculpture, ‘Light Space Modulator’, throughout the 1920’s. Also referred to as Light Display Machine, Light prop for an electric stage, and Space Kaleidoscope, Moholy’s sculpture explores the relationship of different materials and how it affected transformation of light, transparency and reflection through different media and technology that were emerging as a response to modernity.

Moholy-Nagy describes a Light Space Modulator as ‘a structure that is made to develop the sense of space and explore the effective relationships which must be within the quality range of any architecture - an ABC of architectural and projective space.’ (1947,p96) Within figure 1 both the sculpture and the photograph of the sculpture, are both of equal importance to the overall piece as it is the interaction between sculpture, light and shadow that is being explored. This technique was an attempt to paint the penetration of lights through planes. It is Maholy-Nagy’s belief that through this synthesis, a ‘fundamental relationship is revealed that creates a deep and layered experience.’ (Rosen.V, 2007)  Within the piece we see elements of light, colour, objects and media working together to provoke the viewer to experience both an intellectual and emotional response to its content and context. Moholy-Nagy used these ‘light compositions’ to get people to look at the world with a new vision. This can be seen in his film ‘Light Play Black-Whit-Grey’, where the Light Space Modulator is used to capture the motions and rhythm of light. Moholy-Nagy states, ‘the light reflections and projections produced by this machine are more important than the device itself.’ (1969) With this new vision, Moholy-Nagy’s optical synthesis, light phenomena and display, documents the interplay between light and shadows and the space with superimpositions of objects. This can be strictly linked to the forces of modernity, due to the technological advances, new materials and experimental and progressive techniques starting to be explored in more detail.

‘The end remains utopian, but the means are futuristic-technological, not medieval-mystical, and ‘the whole man’ imagined in this vision is remade for the future, not restored from the past.’ (Laszlo Moholy-Nagy, 1938)

Therefore, with the examples explored in this essay it could be argued that the art and design between the years 1750 and 1950 was a direct response to the forces of modernity. Many cultural commentators coined this era as ‘the modernist era,’ clearly characterized by designs’ ambition to make work useful and to appeal to the modern mass. This is clearly seen in the evolution of mans’ symbiosis with the machine throughout this period, experimental uses of materials and a constant effort to move forward and progress, regardless of the social alienation. Taken together, the examples explored above directly allude to these responses to modernity, illustrating that a progressive approach was taken to utilize the forces, industrialization, urbanization, technology and materials that typified the modernist era.







Figure 1

Laszlo Moholy-Nagy- Light Space Modulator




Figure 2

Marcel Breuer- Model for Apartment House Project 



Figure 3

Wilhelm Wagenfeld- Lamp Thus


Figure 4

Theodor Bogler- Combination Teapot




Figure 5

Ernst Ludwig Kirchner- Five Women in the Street




Figure 6

Margaret Michaelis- Column with Posters



Bibliography

Strecker, J (2000) The Mad Square, Sydney, Art Gallery of New South Wales

Fiedler, J (2006) Bauhaus, England, Konemann

Chakraborty, K.J. (2006) Bauhaus Culture, Minnesota, University of Minnesota Press

Stein, J (1976) Bauhaus, London, Massachusetts Institute of Technology

Droste, M (2006) Bauhaus Archive, Los Angeles, Bauhuas-Archiv Museum fur Gestaltung Klingelhoferstr

Will, J (2002) The Ultimate Philosophy, New York, Publish America

Moholy-Nagy, L (1947) Vision In Motion, Chicago, P. Theobald

Weibelm, P (2005) Beyond Art: A third Culture: a Comparative Study in Cultures, Art, and Science in 20th Century Austria and Hungary, New York, Springer Wien New York

Rosen, A (2007) Laszlo Moholy-Nagy: Photograph and Sculpture, New York, Andrea Rosen Gallery Press Release

Senter, T.A. (2006) Laszlo Moholy-Nagy: The Transitional Years, North America, Yale University Press

Kirkpatric, D (1988) Time and Space in the Work of Laszlo Moholy-Nagy, Hungary, Hungarian Studies Review

Smith, T (2009) Modernity and the Arts: http://www.moma.org/collection/details.php?theme_id=10123&section_id=T058790 (Accessed 02.01.2013)

Johnson, M (n.d) Modernity: How Has Culture Responded to the Modern Age: http://history.knoji.com/modernity-how-have-artists-designers-and-filmmakers-responded-to-the-experience-of-the-modern-age/  (Accessed 02.01.2013)

Passuth, K (2009) Debut of Laszlo Moholy-Nagy: http://iconofgraphics.com/laszlo-moholy-nagy (Accessed 02.01.2013)


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