Socialist
- the process of transformation of local or regional phenomena into global ones. It can be described as as process by which the people of the world are unified into a single society and function together. This process is a combination of economic, technological, sociocultural and political forces
Capitalist
- The elimination of state-enforced restrictions on exchanges across borders and the increasingly integrated and complex global system.
Consciousness- dominance of west culture
Technology- interrelated
Cultural globalisation- expanding into third world countries, domination of one set of cultural values.
'Mcdonaldization' - taking over the globe, process of particular idea of life and organising the world, American ideas, fragmented dispossble culture.
'Mcjob' is an unrewarding job, work becomes meaningless
Marshal McLuhan
- argued new technologies and telecommunications are going to change the way we interact with each other.
extension of the senses
bring the world together
'As electricity contacted, the globe is no more than a village. Electric speed at bringing all social and political functions together in a sudden implosion has heightened human awareness of responsibility.'
-Could be suggested that his ideas have not happened because we have been desensitized by the internet.
-Centripetal forces bringing the world together uniform global society
-Centrifugal forces tearing the world apart in tribal wars
Other cultures feel their culture is being taken over by the west
Three problems of globalisation
-Sovereignty
loss of identity
-Accountability
Hard to control multinational businesses
more powerful than governments
-Identity
Manfred B. Steger
-suggests the western culture is being imposed on other cultures
Cultural imperialism
-Key thinkers
Schiller
Chomsky
Media conglomerates operate as oligopolies
the media is controlled by 5/6 giant clusters of businesses
all of which are American
Time warner controls the cultural output of a vast percentage of the worlds media
This means you are getting an American take on the world
News corporations divide the world into territories of descending market importance
1.North america
2.Western Europre, Japan Australia
3.Developing economies and regional producers- India, China, Brazil, Eastern Europe
4.The rest of the world
US media power can be thought of as a new form of imperialism
-local cultures destroyed in this process
Schiller- US style consumerism in societies than can ill afford it
repackaging western ideas to spread to other cultures
global assimilation
becomes difficult to challenge
Chomsky and Herman 1998
Manufacturing Consent
- can be seen as propaganda
5 basic filters
-Ownership
-Funding
-Sourcing
-Flak
-Anti communist ideology
Global Climate Coalition
Commissioned stories to manipulate the way people think
Al Gore 2006 An Inconvenient Truth
dir.Davis Guggenheim
retreat of the glaciers
co2 rising
pollution is secondary to profit
Solution by Al Gore
Release less co2
plant more vegetation
try to be co2 neutral
recycle
buy a hybrid vehicle
encourage people to watch the film
Suggesting to buy more things to solve the problem which supports capitalism
Sustainability
-meets the needs of the present without compromising the ability of future generations to meet their own needs
needs- particularly the words poor
Limitations of technology
Erin Balser
- Biofuel plant
Canada
Clean fuel
More expensive to produce
Situated in the poorest area of Ontario, Hamilton
Negative social and environmental consequences
Greenwash products arise out of this
people buy into this with the intensions of saving the planet
Most things are not designed for the needs of people but for the needs of manufacturers to sell things
No comments:
Post a Comment